Private 1-to-1 coaching prices in the UK cluster more tightly than most parents expect. Here's what "normal" actually looks like in 2026.
Typical hourly rates by sport
- Football: £35–£60/hour
- Rugby: £40–£70/hour
- Cricket: £35–£65/hour
- Tennis: £40–£70/hour
- Golf: £45–£80/hour
- Athletics: £35–£65/hour
- Swimming: £30–£60/hour (plus pool hire in some venues)
- Martial Arts: £30–£70/hour depending on discipline
What pushes a coach to the top of the range?
- Academy or international coaching background
- Specialist expertise (a keeper coach for keepers, a spin bowling coach for spinners)
- Access to a private facility saving you a venue fee
- Published outcomes — players placed in academies, ranking movements, PBs
What sensibly sits lower?
Newer coaches building a client base, block-of-5 or block-of-10 bookings, and off-peak weekday slots. All can be excellent value — just check the qualifications and DBS status haven't been trimmed to hit the price.
London and Home Counties premium
Expect a £5–£15/hour uplift in London and the M25 corridor vs. equivalent coaches in the North East, Midlands or Wales. Facility costs are the main driver.